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Headlight™ is a web-based tool that lets you easily plan, manage, execute, and measure the effectiveness of marketing activities – online as well as offline.
When you call our technical support staff, you’ll be in contact with people who would rather have a limb amputated than leave a problem unsolved. The good news is, no one’s missing an arm or leg so far.
Headlight For Agencies is developed to help agencies meet their specific business requirements and consistently exceed campaign and revenue goals.
These are some of the companies who are already ahead of the game and deploy next level marketing techniques and tools.
The average tenure for chief marketing officers at the top 100 branded companies is just 23 months. And it’s not only due to external competitive pressures. Marketing consumes a significant amount of the financial resources of most companies. So, understandably, demand for more accountability and more effective marketing workflows and investments is increasing. It’s a job that requires professionals we like to think of as ‘Next Level Marketers’.
Next Level Marketers know how to operate in an technology-driven environment, allowing automated workflows, factual insight, and greater speed and flexibility. They work with targeted achievement of goals rather than shots from the hip. With business and consumer adoption of online marketplaces advancing in leaps and bounds, web savviness and web 2.0 knowledge are highlights of their CVs.
Headlight™ is designed to help you become a Next Level Marketer. It’s a complete on-line and off-line marketing platform that helps marketing teams to better control processes and budgets. Investing in Headlight will help to structure your organization’s marketing through a comprehensive, integrated marketing-centric solution. And it will help you to make sense of and work in an increasingly fragmented and complex media space.
Headlight streamlines everything from media planning, digital asset management, and campaign deployment to campaign measurement – both in online media and offline media. In many ways it enables companies to become their own media agency – or makes media agencies better at what they do.
Hard facts. Lightning-quick reactions. Total accountability. The face of competitive marketing is changing – and you’re either in the boat or sinking fast. We call this radically different playing field 'Next Level Marketing’.
Headlight™ is an essential tool for meeting the challenges of Next Level Marketing. It has all the capabilities you’ll need to start beating your foremost competitors at the new game. At the same time, we know that many marketers feel challenged by the new demands. That’s why we’ve made Headlight powerful, yet remarkably easy to use (and get used to). We wouldn’t offer you anything less.
Our software surprises a lot of people. They understand that the marketing effectiveness tools they’ve just installed are ahead of anything else out there. But they often get a shock when they fire up the solution for the first time. And it’s not because they have to reach for a tech support number in the first five minutes. Quite the opposite, in fact. It’s an ease-of-use shock. A ’Can Do’ moment.
We recognize marketing people aren’t IT geeks or statisticians – so when we design our solutions, we focus on what you really need to know and do.
We’re not out to impress anyone with bells and whistles. Instead, we facilitate workflows, taking the way marketing types like to work and making it smoother and quicker instead of adding unnecessary complexity.
It frustrates us. So we’ve got to get it out: we’re not a web analytics company – despite what many often assume. We don’t just analyze your website. Our main product, Headlight™, is much more than that. It’s a full-on platform for a whole new wave of tools aimed at helping your marketing team to work more effectively.
For sale: an intelligent workhorse
Here’s an example: WA software doesn’t cut your workload when you want to repeat a successful campaign somewhere else. But one of Headlight’s many capabilities is the ability to reduce the number of clicks needed to perform common actions, speeding up the entire process from media planning to actual campaign execution.
The benefit is pretty clear: you get more time to develop innovative and strategic campaigns. That’s because it frees your mind from the time-consuming, no-brainer parts of media planning, campaign creation, and subsequent performance measurement.