FxPro offers an array of sophisticated currency forex trading tools and services, including the industry's most advanced trading conditions for CFDs on spot FX, futures, stocks and spot precious metals. On top of this they have just entered Formula 1 as an Official Partner of the BMW Sauber F1 Team.

Challenges
"We were looking for a tool that could give us insight
into the total performance picture of our online campaigns across many markets and countries. We wanted to know how our vast array of banner ads compared to search marketing and needed reassurance in our strategy of rapid expansion, that was already ongoing at the time. We did not want to waste our budget on campaigns that just did not work", says Ilya Holeu, Marketing Director of FxPro.

Solution
"Headlight provided just that insight and reassurance. We no longer had to rely on a gut feeling but could quickly identify the right mix of banners, email and paid search ads. We have grown from a smaller user to a major user of Headlight and we have experienced that using the adserving option provided by Headlight is a wise investment, as it gives us deep insight into where to put our money. We have now implemented several accounts one for each of the countries we operate in and can compare just how we perform in each country. This makes expanding into new markets alot easier than we would have feared. What other tool takes such a detailed business side into perspective in online marketing, like Headlight does?", Ilya asks

Additional benefits
"On top of all this, the more campaigns we run the more information we gather about our performance. This makes it even easier to penetrate new markets, since we have performance and experience database to teach us how to act", Ilya concludes.