it is a tough job

- but someone has got to make it easier In the mists of time, before TraceWorks, we used to be professional marketers, just like most of our customers are today. So, we encountered the usual challenges of planning campaigns, organizing media placements, dealing with suppliers, and all the rest of it. Being who we are, the more complex it got, the more we wanted to simplify it. To structure it. To make the time-consuming, confusing parts of the job go away. That is where we got the idea to make the best web-based end-to-end marketing software solution possible. It is called Headlight™. And now we cannot stop until we make it absolutely perfect.

Simplicity, innovation and integrity is our religion (almost)

innovation

We want to change the game for marketing professionels by developing  processes and tools that give corporations and marketing organizations an added value.

simplicity

Marketing software is merely a tool. What we really do, is solving problems by integrating relevant functionality in 'out-of-the box' software - without the need for advanced manuals.

integrity

Integrity - to us - means a 100% accordance between what we think, what we say and what we do. Consequently, we are a direct, a realistic and honest partner in every relation.