So many companies, even large scale corporations with huge newsletter databases use no or very low level technologies for sending out their company, newsletter and/or sales emails. If you do not already know, here is the story.
You can get professional email systems that allow you to segment individual parts of your email toward specific CRM segments. You can design your company email in a tool that secures a uniform look and feel in all email browsers. You can even get email tools that measures your success rate, such as read/open/bounce/click rates and that has an integration into a system that lets you track if people actually buy or download something from your site. Yes you can compare your performance in emails with banners, adwords, links and much more. Stop wasting the cheapest channel out there.
We have customers that generate 25% of their 9 digit revenue every month from well designed e-mail marketing. It is not rocket science.
When you actually spend millions of Euros every year on advertising your brand and products, it is borderline criminal not to utilize the opportunity of measuring the two key metrics cost and revenue.
We still encounter a large portion of customers who do not register these numbers and who do not compare them to identify if a specific campaign was a success or not. If your current technology setup does not allow cost/revenue comparison, then get a setup that works. If it is because you do not sell anything on your website, then at least measure the cost, so that you can identify the lowest cost pr conversion and exclude all the too expensive leads.
It really is not rocket science.
