Like many others you have probably been given less money to deliver the same results in 2009. You are most likely also wondering exactly how you can ensure that less activity can produce a better result.
We know you feel frustrated and we have more than 500 customers who has the same issues and provide us with a deep insight into how they avoid wasting their online budget.
In this newsletter we will focus on helping you to avoid wasting your online budget in 2009.
Read about the details
According to AdAge, CMO's are gaining ground in the recession. CMOs now keep their jobs for an average of 28.4 months compared to 23.3 months in 2006.
Spencer Stuart’s yearly survey of the 100 most marketed brands shows that CMOs keep their job for approximately 28,4 months now compared to 26,8 months in 2007. In 2006 the number was 23,2 months.
The popular interpretation of this is that CMOs have become more popular in the shadow of global economic crisis. CEOs do no longer expect “instant rainmaking” from their CMOs, the CMOs keep their agency longer and keep a general lower profile.
Read about the reasons and our take on it
The media agency Carat have begun using our fabolous platform Headlight in their quest to conquer online marketing shares in Norway.
We welcome Carat aboard and hope to help them measure all their customers' marketing effort successfully.
Carat has started off with their customers Intersport, Choice Hotels, Gsport and NetCom as their first customers benefitting from our platform. Carat are adding all their Norwegian customers over the next months into Headlight.
