2009 is a year that many companies approach with a certain expectation of problems and challenges after many years of steady economic growth. Digital marketing, however, looks set to continue its rapid growth.
Things will change for online marketeers both economically, technologically and strategically.
We have chosen to predict 9 important online marketing trends for 2009 seen from these 3 perspectives.
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Our dear leader, visionary and founder, Morten E. Wulff gives his personal opinion on what is going to happen in 2009.
1. After closing down a dozen of expected future revenue driving projects Google will shift all resources into their core business, online advertising. In Google terms this means more of the old "all agencies are middlemen and we want to destroy you".
2. The transformation from analogue to digital will culminate with the fall of traditional newspapers like Berlingske / NYT and with online passing TV as biggest advertising medium.
3. After experiencing losses all over the line and with increasing pressure from Google Docs and Zoho on the Office Suite M$ will pull out for advertising trying to save their core business.
4. The average tenure of a CMO will decline from 18 months to only 6 months. If you know abouth super crunching data, green, online, and mobile then your chances are good though.
5. Science will be the new creative, and companies like Salesforce, Omniture, and TraceWorks will thrive
6. Interactive agencies will thrive. The not so interactive will die. The smaller agencies only doing one thing will die (e.g. 1:1 communication agencies and PR). The bigger agencies working cross channel (display, search, social, mobile etc.) will explode in success.
7. Facebook will keep on surprising everyone growing into the most celebrated and popular media destination of all while becoming the 2nd biggest online advertising vehicle (will surpass Google 2010).
8. The iPhone will also keep surprising everyone with e.g. 1/3 of all visitors to Facebook using an Iphone. N.B. The CMO that understands how to utilize mobile have a chance not to get sacked.
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Nordic venture partners have just invested another 2.3 million Euro in TraceWorks and Headlight. The money will be spent further developing our platform into an even better campaign management platform as well as ensuring our continued growth over the next few years.
The investment will speed up our new functionality development and ensure that existing functionality is continously improved upon.
We have just launched our complete professional service suite to complement all your needs as a professional marketeer using Headlioght as your preferred weapon in the war of online market shares.
Our services include several levels of implementation, workshops, media trafficking, support and reporting.
You can find our professional service white paper at our download section.
Traceworks have started up a development cooperation with Cybage Pvt. Ltd. in Pune India Here we have established a dedicated team of skilled developers and software architects, helping us develop Headlight even faster.
Cybage is a super structured development company, with huge experience in developing marketing related software solutions.
We will of course still maintain core competence in our Copenhagen offices.
Michael Jespersen - new Finacial Officer
Kristian Stangerup - new User Interface Designer
Hans Kennet Larsen - new Database Developer
